What is Google Ads
and Why Does It Matter?
Google Ads (formerly Google AdWords) is the world’s largest online advertising platform, allowing businesses to appear at the top of Google search results instantly. Instead of waiting months for SEO results, Google Ads puts your business in front of ready-to-buy customers exactly when they’re searching for your products or services.
Whether you want more website traffic, phone calls, or online sales, Google Ads delivers measurable results fast.
Choose Your Ads Package
The packages listed below are starting points. Final pricing may vary depending on your business needs and the level of competition in your industry.
GA Budget 1
R10 000 pm
- Search Campaign
- Keyword Research
- Campaign & Ad Group Setup
- Ad Copywriting
- Bidding Strategy
- Targeting & Scheduling
- Landing Page Optimisation
- Conversion Tracking
- Ongoing Optimisation
- Subject to a 6 Months Agreement.
- 30% Management Fee is Charged.
- Setup Fee of R5000 is Charged.
GA Budget 2
R15 000 pm
- Search Campaign
- Keyword Research
- Campaign & Ad Group Setup
- Ad Copywriting
- Bidding Strategy
- Targeting & Scheduling
- Landing Page Optimisation
- Conversion Tracking
- Ongoing Optimisation
- Subject to a 6 Months Agreement.
- 30% Management Fee is Charged.
- Setup Fee of R5000 is Charged.
GA Budget 3
R 25 000 pm
- Search Campaign
- Keyword Research
- Campaign & Ad Group Setup
- Ad Copywriting
- Bidding Strategy
- Targeting & Scheduling
- Landing Page Optimisation
- Conversion Tracking
- Ongoing Optimisation
- Subject to a 6 Months Agreement.
- 30% Management Fee is Charged.
- Setup Fee of R5000 is Charged.
A Google Search Campaign ensures your business shows up when it matters most - at the exact moment customers are searching for what you offer.
Benefits of Google Ads for Your Business
Running a well-structured Google Ads campaign can transform your business growth. Here’s why:
- Instant visibility: Appear on page one of Google search results right away.
- Target the right audience: Reach customers by keywords, location, device, age, and interests.
- Cost control: You only pay when someone clicks on your ad.
- Flexible budgets: Start small and scale as you see results.
- Trackable ROI: Every click, lead, and sale can be measured.
Why Choose Websummit
Google Ads Management?
- Certified Google Ads Specialists
- Proven strategies that generate leads & sales
- Tailored campaigns for your business goals
Frequently asked questions
How much does it cost to run Google Ads?
Costs vary depending on your industry and competition. Most businesses start small and increase as they see results.
How quickly will I see results?
Google Ads can drive traffic immediately once your campaign is live. Optimisation over time improves ROI.
Can I pause or change my campaign anytime?
Yes, Google Ads is fully flexible. You’re always in control of your ad spend.
Is Google Ads better than SEO?
They work best together. SEO builds long-term visibility, while Google Ads delivers instant results.